TikTok Ads: BC3 or BC300? Prepaid or Postpaid?

TikTok Ads is booming and everyone wants in. But having an account doesn't mean you can just start running ads. You need to know what you're buying.

BC3 vs BC300 — what's the difference?

BC3 manages 3 ad accounts. Good if you're running 1-3 products or testing the market.

BC300 manages up to 300. Built for agencies or people running multiple campaigns and offers simultaneously.

Honestly, if you're just starting out, BC3 is more than enough. Don't get BC300 and waste most of it.

Prepaid vs Postpaid

	Prepaid	Postpaid
How it works	Load money first, run after	Run first, pay later
Best for	Beginners, small budget	Experienced, large budget
Risk	Low — only lose deposit	Higher — possible debt

Do you need business verification?

If you're serious about ads, yes. Benefits:

Higher spending limits
Less content restrictions from TikTok
Direct support from TikTok team

But if you're just experimenting, regular accounts work fine.

💡 Tips: Keep videos 15-30s, ride trends, hook viewers in the first 3 seconds. Test 3-5 different creatives per campaign. Start with $10-20/day budget.

tiktok ads business center marketing